FOR: AAU school project

FOCUS
Branding and identity. 

DESCRIPTION
Redesign and create a brandguide for an existing company. 

CONCEPT
Create a new logo and brand identity for a company. I chose NASA because I wanted to modernize their look from the old "meatball" logo.

I chose to use a modern typeface with a silhouette of a planet on the bottom subtly cutting off the bottom of the word.

I chose the color blue as the primary logo color because it is a color most associated with space other than black. 

Aside from the brandguide book I also created applications such as t-shirts, hats and a lab coat.